LPC Associates is a woman-owned evaluation research firm dedicated to helping organizations collect and communicate data that demonstrates real-world impact. Historically focused on nonprofit clients, the firm found itself at a turning point as widespread federal funding cuts dramatically disrupted its primary market. What could have been a moment of contraction instead became an opportunity for transformation.

Recognizing that their brand and website had long taken a back seat to client work, LPC chose to invest in a thoughtful rebrand and website redesign—one that could better reflect the sophistication of their work and position the firm to attract corporate clients, while still honoring their roots in the nonprofit sector.

I was brought on to lead the visual rebrand from the ground up. This included redefining the design direction, designing a new logo, creating a comprehensive brand guide and supporting assets, and designing a modern, strategic website. Development was executed in collaboration with Young Marketing, resulting in a refreshed brand presence that feels confident, credible, and future-focused.