A woman sitting at a table surrounded by color swatches, photo samples, and design materials, holding a tablet and stylus, in a creative workspace with mood boards and cards on the wall behind her.

about

Alyssa Vertin 

Hello!

Some designers give you their look.
I help you find your own.

Great branding is as much about creating connection as it is about looking beautiful. And just as you’re not for everyone, a signature look won’t translate if it doesn’t represent you. My approach blends strategy and creativity, resulting in visuals that are varied, tailored, and responsive to your needs.

A personal touch, an unexpected detail, a recognizable quirk—those are the things that draw people in and set you apart.

That’s why every project begins with a pen and sketch pad. Analog before digital. Exploration before execution. This is how resonant brands are born.

I began my career in the agency world, where I learned to think big and move quickly, before joining a rapidly growing retail brand to help scale its design systems nationwide. Today, I work independently, collaborating with organizations to develop thoughtful branding that brings clarity, connection, and impact.

What I love most is getting to know my clients, understanding their vision, and transforming it into visuals that truly resonate. My approach blends strategy and creativity, helping brands communicate clearly and memorably.

A woman with long wavy hair, wearing a black and white checkered sleeveless top, is sitting at a table and looking down at a collection of colorful postcards and photographs on the table.

At home in Austin, Texas, Alyssa finds joy in painting, taking long walks in nature, and life with her husband and their two daughters.

A woman with brown, wavy hair in a plaid shirt is attaching a small colorful print to a white wall among various other images and cards, some featuring floral patterns, illustrations, and text.

I believe in

  • CONNECTION

    I believe great design should make people feel something, a spark of curiosity, delight, or admiration. I aim to create identities that resonate deeply and connect your brand with the right audience.

  • CREATIVITY

    Original ideas and thoughtful details set great brands apart. I blend strategy with artistry to craft identities that feel both inspired and intentional.

  • RESPECT

    Every brand story deserves to be handled with care. I approach each project with respect, for your vision, your time, and the trust you place in me to bring your business to life visually.

  • EXCELLENCE

    From first conversation to final deliverable, I’m committed to excellence, in process, experience, and craft.