RunSignup Annual Report

I worked with the RunSignup team to create a 90+ page industry report for both print and digital viewing.

Tens of millions of people participate in endurance events in the United States each year. Despite the size of the industry, there is no single collection of data for endurance events, and insight into the state of the market has remained hard to find. RunSignup mines data annually to generate an overhead view of the endurance market. With their comprehensive data source, estimated to be around 35-40% of the US market, they are able to identify trends and provide recommendations to keep endurance events competitive in a crowded market.